1. 1. E.Bressoud. Testing FMCG innovations: experimental real storeversus virtual.Journal of Product & Brand Management, 22(4):286–292, 2013. doi: 10.1108/JPBM-05- 2012-0141
   2. E. Pantano and R. Servidio. Modeling innovative points of sales through virtual and immersive technologies. Journal of Retailing and Consumer Services , 19(3):279–286, may 2012. doi: 10.1016/j. jretconser.2012.02.002
   3. B. G. Witmer, C. J. Jerome, and M. J. Singer.The factor structure of the presence questionnaire.Presence: Teleoperators and Virtual Environments, 14(3): 298–312, 2005